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Our Story Monarq

With over seventy years of business success and service to the community, Monarq, a dynamic and agile company, emerges.


Our DNA traces back to 1946 in the garage of Everett Westphal’s family home where he started Bay Alarm Company serving families and businesses across Northern California. Its first company headquarters was built in Oakland’s Chinatown neighborhood. Later his two sons, Bruce & Roger grew the company to become one of the largest independently owned security services company in the United States.


In 1976, the principals of Bay Alarm formed Balco Properties to both manage their growing portfolio of company owned locations and invest in industrial and office properties. Mollie Westphal is part of a third generation of Westphals that lead Bay Alarm and Balco Properties today.


Mollie transformed Balco from a real estate holding company to a leading industrial and office investment company. In 1998, her first major project was the purchase and repositioning of the historic high-rise Franklin Building in Downtown Oakland.  At the completion of her role as President in 2018, Balco managed and owned over seventy properties throughout California totaling over 2,000,000 square feet.


In 2019, Monarq, a fully independent company, was formed by Mollie to help improve the way properties are managed and developed. With existing resources, relationships and experience, Monarq is creating and capitalizing on opportunities in Northern California’s evolving markets.  In our own backyard, the Westphal story comes full circle. Rising from the original site of Bay Alarm’s first headquarters, Monarq and our partners are developing a two tower mixed-used complex that will be home to over 380 individuals and families and an innovative dining venue. With an entrepreneurial spirit, Monarq delivers both proven and innovative solutions to meet community needs and market demand.

The Monarq Mission

Creating environments
to empower people and organizations
that fulfill what matters most.
Doing well by doing good.